Moroccanoil has made a deal with a new beauty ambassador — supermodel Sara Sampaio will star in the brand’s new ad campaign.

Twenty-five-year-old Sampaio has 4.7 million Instagram followers, and is the first-ever Portuguese model to appear in the prestigious Sports Illustrated Swimsuit Issue. She is also a ‘Victoria’s Secret Angel.’ She was discovered at the age of 15 during a modeling contest in Portugal, and now lives in New York City.

Moroccanoil co-founder Carmen Tal says, “We’re thrilled Sara is joining us on this exciting journey as we continue to innovate and grow our brand footprint. Her global influence and captivating beauty make her the perfect partner to engage our community and invite new audiences to embrace the brand’s luxurious head-to-toe experience.”

Sampaio is the ‘face’ of Moroccanoil’s new print and digital advertising campaign shot by top photographer Norman Jean Roy.

The campaign captures Sampaio’s “beauty at every angle.” the company says, with a mirrored backdrop that “showcases the splendor of the Mediterranean.” Her glamorous hairstyles were created by celebrity stylist Renato Campora. The new print ads will appear in Elle, Harper’s Bazaar, InStyle, and Glamour. 

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